When developing our clothing brand, there is simply no other option for us than to do what we can to help the environment and the people allowing us to pursuit our dream.
That’s why we are a part of the International movement Slow fashion.
WHAT DO WE DO?
Many things can be done to contribute to a more sustainable fashion industry. Above all, we focus on which materials we use for our garments. We use only organic, recycled and natural fabrics and yarn. Most of the fabrics are GOTS certified.
When choosing organic cotton, we know that the farmer who supplied the raw material is free to choose the seeds he wants (and is not locked into costly contracts with the GM giants that control 95% of the cotton seed market).
Organic cotton is grown alongside food which feeds the farmer, and the quality of the soil where it grows is not destroyed.
Organic cotton requires less energy and less water compared to conventionally grown cotton, and it produces up to 94% less greenhouse gas emissions.
The farmer will not be among one of the 77 million agriculture workers who suffer from pesticides poisoning every year.
When choosing organic we also know that there will be no traces of toxic chemicals in the garment that you will be wearing.
When choosing GOTS certified fabrics we know that not only the end product, but its whole lifecycle is following strict requirements and controls. Everything from the cultivation of the raw material to the last finish in the production of the fabric is inspected and controlled. Also the quality of the end product itself (how it reacts to sunlight, shrinkage etc.) has to be approved. Strict criteria for all the involved workers’ health and safety also apply.
No hazardous chemicals are allowed in the production and all waste water is treated to protect the workers and their water supplies.
The Global Organic Textile Standard (GOTS) is recognised as the world’s leading processing standard for textiles made from organic raw materials. Only products containing a minimum of 70% organic fibres can become GOTS certified. These will be labelled "made with organic", while only products that contain a minimum of 95% organic fibres may be labelled "organic".
(Read more about what GOTS and organic mean on global-standard.org)
The production of the recycled yarn that we use for our knitted garments has 98% less negative impact on the environment, compared to normal new yarn. The yarn is made from fibres from old materials that are sorted by colour before being spun a second time without being dyed again.
This saves the environment from the production of new fabric when we already have enough. In addition, the use of chemicals and water for dying is avoided and old materials are given a second life.
We keep the garments in stock until they’re sold out instead of exchanging them for something new every season. We believe the garments have as much value now as when they just arrived from the factory, and we don’t like to throw away anything.
We care about quality when selecting materials and design our products. Products that do not last long are not sustainable.
We collaborate with small and medium sized factories where we know that the workers are taken good care of. You can read more about our suppliers and factories here.
When sending our garments to you, we offer that the packet is sent to your local post office instead of all the way to your door. This way we save CO2.
Of course, there is always room for improvement,
and we try to do a little better whenever we can.
If you have any input or ideas, questions, doubts or feedback about how we do things,
please let us know!